Start a profitable sugarcane juice business in simple 7 steps

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We all think about seasonal business ideas where we can earn huge money. The summer season is here and it comes with lots of seasonal business opportunities. The sugarcane juice business is one of them. But what if we say it is not a seasonal business? Yes, you heard it right. You can sell sugarcane juice for 12 months in a year and earn huge profits. In states like Gujarat, Maharashtra, Rajasthan, and others where the weather is hot 12 months of the year, the demand for sugarcane juice increases. So, isn’t it a smart idea to start a sugarcane juice business?
The idea might seem petty at first, but a well-planned and well-run sugarcane juice business can be a major revenue-generating opportunity. Take a closer look at how to start a profitable sugarcane juice business.

Step 1 – Find a place

Firstly, you need to identify the place where you should set up your business. Do you want to start a street vendor business or juice shop, or would you like to sell sugarcane juice at your already established restaurant? This business can do well in populated areas such as street food joints, markets, nearby restaurants, schools, colleges, bus stands or even residential areas. So, choose your place accordingly.

Step 2 - The cost

You do not need to pay rent if you set up a roadside stall. In order to gain customers’ loyalty, it’s a good idea to set up your stall at one fixed place. You will need permission from the municipality in your area to do so. In order to rent a shop, you will have to pay rent monthly. The rent is determined by the location of your business. If it is near the market area then it will be more expensive, if it is at a less crowded place then it will be cheaper. The cost of starting a sugarcane juice business varies from ₹50,000 to ₹150,000 depending on the type of machine you purchase and the place you select.

Step 3 - Get the machine

It is the sugarcane crusher or juicer that you will need to conduct this business. The equipment and machinery you should purchase are based on your store’s size and market potential. Currently, there are two options readily available in the market. Sugarcane juice machines come in two varieties, one manual and one automatic. It is very necessary to invest in a high-quality juice extraction machine to get fresh, pure, and hygienic juices. Nowadays, people are more health-conscious, so they look for cleanliness and freshness.
A wise idea is to find an economical solution. If you are a small business owner, you can start with a small sugarcane juice machine. Rigour Sugarcane Juice Machine – Homey is the world’s smallest sugarcane juicer and is suitable for long-term use. If you want a machine for your restaurant or shop, check out the Rigour sugarcane juice machine. With this, you can extract juice in just one crush.

Step 4 - Find resources

To make a fresh juice, you will require sugarcane as the main raw material. You should also arrange to have the item regularly delivered to your business. Additionally, you may need spices and salts to give the juice a spicy taste that your customers will love. Locate a local supplier of sugarcane. In order to minimize your costs and sell sugarcane juice at a reasonable rate, you should try to buy sugarcanes at a cheaper price.

Step 5 - Decide the selling price

Think about all the expenses involved in getting your product to market, and then add your profit margin on top of those expenses. You can sell one glass of juice for Rs 10 to Rs 100, depending on its quality and where it is sold. It is also possible to raise the price of juice during the summer. However, if someone close to you is providing juice at a low price, you should lower your price too.

Step 6 - Apply for a license and register your business

When you start a sugarcane juice business on a larger scale, you have to register your business. In order to operate your business, you need to register and obtain the necessary operating licenses from the government. You can register your business as a sole proprietorship or any other alternative business structure.

Step 7 - Promotion & expansion

No business can succeed without promotion. You’ll need a marketing approach that integrates a sales promotion strategy that works. A small business requires you to use your creative ideas as well. Choose a name that is both distinctive and appealing for your business. On the outside of your shop, put up a good storefront sign.

Final thought

During the summer, you can expect the highest demand. The business must be able to sustain itself in other seasons, too. You can add some other products that are in the same category. For example, you can sell a variety of juices along with sugarcane juice as people are looking for cool beverages or juices during summer. Establishing new counters or kiosks is another way to expand your sugarcane juice business.

Promotion & expansion

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